TURN MEDIA SPEND INTO REVENUE.

We help startups create profitable customer acquisition machines. Lower CAC or your money back!

$100M IN REVENUE GENERATED

Brands Grown

Media spend is a critical growth lever. We help high-growth startups deploy it (efficiently) to generate compounding revenue.

Media Mix Maximization for Startups

Our Offering

Dedicated Media Mix Management

Day-to-day management of your paid media mix across channels optimizing towards revenue and customer growth. We optimize your customer acquisition system.

Systematic Test and Learn Roadmaps

Focused paid experimentation strategy to uncover valuable insights and improve KPIs across the customer funnel. We leverage experiments to make step-function improvements across your customer journey.

Holistic Approach to Revenue Optimization

Deep analysis of all aspects of your customer acquisition process so that your media spend is truly maximized. Your paid media mix should not exist in a silo.

Focus Areas

  • Identify your customer's dream outcome and communicate it using principles of consumer psychology

  • Ensure you have a clear and focused onboarding funnel that reflects an ideal customer journey

  • Allocate your dollars across channels and campaigns to maximize revenue and customers

  • dentify and prioritize high-impact experiments aimed at achieving valuable learnings and improving performance given your team size and bandwidth

  • Ensure you are measuring the right KPIs and defending against spend cannabilization

  • Develop structured SOPs to effectively manage channels

No-Risk Pricing

Just $4,000/month for dedicated media mix management. If we cannot lower your CAC in the first 30 days you don’t pay!

What they’re saying

  • “Paul was instrumental in the success that Self had on TikTok and continues to have today. His strategic thinking, effective planning, and expansive knowledge of the digital landscape has pushed Self to continue to scale all while testing and learning along the way. ”

    Katelyn Casanova, Tik Tok Brand Partnerships

  • “In my work with Paul I've noticed that he has a unique combination of skills in both creativity and system's thinking. Paul is excellent at coming up with new ideas and approaches for improving a business. More importantly, however, he has the systems mindset to then create a path towards executing on those ideas and delivering the results that he and the team have set out to accomplish.”

    Bogdan Zlatkov, Senior Content Marketing Manager Aurora Solar

  • “Paul has been a standout client during my time at Snapchat, and I'm grateful that I've gotten work with him closely during our partnership with Self. His ability to understand the nuances of the Snapchat platform, while managing all of the different initiatives we have going on (with a smile on his face), is impressive to say the least.”

    Juliet Merson, Snap Revenue Partnerships

  • "I've known Paul for years and years working on startups together. He is a very, very smart guy, and knows his way around all things advertising and marketing, even though he might not toot his own horn as loud as he should! However, his real value comes from 1) how easily he collaborates with others, and 2) even more importantly, how he looks at the brands he works with."

    Tyler Harman, Growth Marketer

  • “Paul was very easy to work with and brought great and effective strategy to the table. Along with this, he was very accepting of new ideas in brainstorm sessions and always took any ideas I may have to the next level. It’s this effective and open nature that helped lead to a great working relationship with stellar communication along the way.”

    Mark Lawrence, Graphic Design Lead

  • "Every project Paul joins, he immediately distills the hypothesis down into a series of tests with clear expectations for different inferences. He’s exceptionally talented at applying his wealth of experience as a marketer to new projects, generating key results and insights extremely quickly without always having clear segmentations, tracking, or reporting in place."

    Nick Katz, Head of Marketing Seel

Schedule Your Call

We’ll discuss your paid media goals and whether Efficient Spend is a good fit for you.

About the Founder

Paul Kovalski is the founder of Efficient Spend and host of the Efficient Spend Podcast. He has driven over $100M in revenue through paid media and has scaled multiple channels from zero to 7 figures in spend profitably.